Tips and benefits how a blog helps SEO
Yes. Blogs are great tools that can help your SEO efforts. If you do it right, of course. But if you don’t, you may be hurting yourself instead of helping yourself.
First thing to remember is that Google has stated it prefers fresh content, so make sure whatever blog platform (WordPress) you use offers the option to have an updating blog.
If your target market is local, you can easily include a map of their location on your home page so it will be readily apparent they are in your geographic region. We all know Google likes that kind of thing.
Keep content coming regularly and consistently. If you’re not sure what to write about, that’s OK. You can always write about yourself or your business as a whole. But make sure it includes valuable information to your customers, not all about you.
For example, if you run a bakery and you want to offer more than baked goods, maybe a featured recipe of the week would be a great way to go about it. It’s not all about you, but giving a great recipe that people can use on their own or even share with others if they want.
As far as SEO is concerned, the keywords you include in your blog posts should be those relevant to your company and its industry. And being consistent with those tags throughout all of your postings will help Google place them on your site where it can more easily locate and index them.
Be sure to include a link on the blog home page back to your main website, as well as links within your post content that will take readers directly to pages on your website relevant to whatever you’re writing about in that particular post.
And be sure those pages are properly optimized (keyword rich) for the keywords you’re looking to rank your blog post for.
Remember, though, that all of this requires work and consistency on your part. If you write a great blog but ignore it after the first few weeks or months, Google will forget about you just as quickly!
In order to help with SEO efforts, blogs must update regularly. Blog platform WordPress has an option that allows your blog to be updated with new content on a regular basis by checking off “auto-post.”
When choosing topics for your blogs, you should write about yourself or your business as a whole, not all about you. This way it is more likely to be shared with others if they want.
Also, blog writing services posts should include valuable information to your customers and be relevant to your company and its industry. Having keywords that are relevant to those tags throughout all of your postings will help Google place them on your site where it can more easily locate and index them.